Boy Scouts of America - Handbook Hacks
In an effort to appeal to a younger generation of scouts (and their parents), the Boy Scouts of America asked FleishmanHillard to bring the famous Boy Scout Handbook to life like never before. Enter the socially focused "Handbook Hack" videos, detailing Geocaching, foil cooing and first aid.
Introducing the 13th edition of the Boy Scout Handbook and #HandbookHacks! For this first #HandbookHack learn how to geocache, as explained on pg. 351 of the Boy Scout Handbook.The 13th edition includes all those tried and true tips about outdoor adventure, lessons on character and leadership and some new content about cyberbullying, STEM education and sustainability.
Introducing the 13th edition of the Boy Scout Handbook and #HandbookHacks! Discover how to cook almost anything using the foil cooking method, as explained on pg. 322 of the Boy Scout Handbook.The 13th edition includes all those tried and true tips about outdoor adventure, lessons on character and leadership and some new content about cyberbullying, STEM education and sustainability.
Introducing the 13th edition of the Boy Scout Handbook and #HandbookHacks! The 13th edition of the Boy Scout Handbook is full of first aid and survival skills - including our latest Handbook Hack demonstrating the rest, ice, compression, and elevation technique, also known as RICE.
Creative Direction: Ben Bohling, Tom Hudder
Art Direction: Tempestt Bledsoe
Editor: James Jackson