Boy Scouts of America - Handbook Hacks

In an effort to appeal to a younger generation of scouts (and their parents), the Boy Scouts of America asked FleishmanHillard to bring the famous Boy Scout Handbook to life like never before. Enter the socially focused "Handbook Hack" videos, detailing Geocaching, foil cooing and first aid. 

Creative Direction: Ben Bohling, Tom Hudder 

Art Direction: Tempestt Bledsoe

Editor: James Jackson